This document is a collection of short guides to set up your own (free) brand monitoring solution. The document is primarily aimed at security professionals but is very simple, enabling even non-technical people to follow.
You can download it from the following link: https://packetstormsecurity.com/files/download/122303/poor_mans_brand_monitoring.pdf
Source: https://packetstormsecurity.com/files/122303/Poor-Mans-Brand-Monitoring.html